Adaptation is not a Plan
In 2022, it was a ski descent. By 2026, the same line is rock and ice. We adapt—but adaptation alone is not a plan. What we need are durable systems, in the mountains and in business.
I recently gave a keynote is about what it means to build a sustainable company in 2026. Not only respecting planetary limits, but also taking care of the ecosystem around you, keeping ethics and values, staying autonomous, and questioning today’s innovation paradigm.
This week, the mountains gave me a brutal reminder of why this matters. Yesterday we summited Trifthorn in mixed alpine conditions. In April 2022 we skied it from the summit.
Same mountain. Same line. Different reality.
The glacier has retreated fast. What used to be a ski descent is now rock and ice. Warming is not abstract. It is visible, season after season.
Yes, we adapt. We change plans, routes, timing, gear. That is the new normal.
But adaptation alone is not a plan. If we want a different future than the one we are currently building, we also need to act, reduce the damage, and build more durable systems, in the mountains and in business.
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Jean Peccoud